The future of TV on demand is undoubtedly live TV on any platform that you see fit. If someone wants to watch TV on their iPad, they should be able to watch anything they want at any time. Comcast today is taking the first step towards this TV watching future with their Xfinity TV app.
Their press release is a bit tough to follow, but from the looks of it, Comcast is planning for customers to be able to watch “live news, TV shows and movies in their homes whenever they want.” While I’m not sure if this means that I can only watch live TV from selected networks (sports is curiously omitted), but anything live from the app would be an improvement and a step in the right direction.
In the coming weeks though, Comcast is adding a “play now” feature to the Xfinity TV app which will add “nearly 3,000 hours of On Demand content, including popular movies and hit TV shows, either in the home or on-the-go, including anywhere there is a wireless connection.” In the near future, they have plans to add “thousands” of additional content choices to the iPad, making it a fairly comprehensive on-demand source.
“Live streaming and the play now feature on our Xfinity TV app are two important pieces of our strategy to deliver any content to any device, any time,” said Brian L. Roberts, Chairman & CEO of Comcast Corporation. “Comcast has a series of upcoming online enhancements and app releases that are part of a much larger effort to reinvent how customers interact with their entertainment on TV, online and on mobile devices.”
Be sure to pick up the Xfinity app if you are a Comcast owner (it’s free!), and have fun with the coming glut of on demand content. If anything, you’ll be happy to have the coolest TV remote on the block.