media-3.0Universal Studios Home Entertainment have today announced their plans to offer next generation user interactivity on a selection of their upcoming Blu-ray titles. Arriving this coming holiday season, the studio will be focusing on bringing a variety of special features targeted for (and which will integrate exclusively with) both the Apple iPhone, and iPod touch. So, I bet you’re wondering what titles can be expect this functionality on? There are five new and upcoming titles, all on Blu-ray, which we’ll see include these special interactive experiences. These include: Bruno, Funny People, 9, American Pie Presents: The Book of Love, Public Enemies, and Inglourious Basterds.

Split up into two main sectors, this new announcement sees Universal as an entertainment studio shift focus into the iPhone space, and equally importantly at the same time, jump on the ever-changing, ever-evolving social networking band-wagon.

The first of Universal’s announcements is pocket BLU. Described as ‘Groundbreaking,’ this free application will connect through Wi-Fi to any network capable Blu-ray player, and will extend the Blu-ray experience in an variety of new and exciting ways.

Feature extensions to your Blu-ray experience will include the following:

An Advanced Remote Control. Not only is Universal Studios set on extending your visual Blu-ray experience, it seems they also want to enhance the the way you interact with it. Pocket BLU™ will see the introduction of a sleek, elegant new way to operate your Blu-ray™ player. You’ll be able to navigate through menus, playback and BD-Live™ functions with ease, straight from your iPhone or iPod touch.


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