We were expecting to see Howard Stern show up on the app when his new contract goes live on January 1. But there he is, live with both of his channels, Howard 100 and 101.
So even though the Howard Stern show is on holiday break, running repeats and specials, you can tune in now and listen while on the go on your iPhone or iPod touch. I wonder if we’ll ever see a Sirius iPad app? Or maybe a dedicated Howard Stern app? There’s certainly a market for it.
Sirius XM has just negotiated a new deal with Howard Stern that will keep the controversial shock jock on satellite radio through at least 2015. Among the provisions of the deal is a clause which will allow Stern to stream his show online and to mobile devices, including the iPhone. Sounds like your morning commute may have just gotten a lot raunchier.
When Stern signed his initial contract with Sirius in 2004, his show was truly exclusive and forbidden to be streaming to any terrestrial radio station, website or mobile device. That meant that even folks who downloaded the Sirius XM app and subscribed to the service couldn’t listen to Stern’s show because of the clauses in his contract. Now that restriction is being lifted and the host is clear to stream his show to a mobile audience.
What is unclear at this point is how soon Stern’s show will be made available to Sirius XM mobile listeners, as his current deal doesn’t technically expire until December 31. While the satellite radio service very well could make Stern’s show immediately available, it would also make sense to wait out the holiday season and launch the show alongside the new year. Either way we’ll have to wait and see.
An interesting consequence of this decision is that it in some way undermines Sirius XM’s own portable receivers, which previously did carry Stern’s show along with all other available channels. Now that Stern will be streaming to the iPhone, there’s very little incentive for consumers to pick up another receiver. Of course, Sirius XM still manages to keep the subscription fees either way, so it may not be too big a blow after all. In any event subscribers should be pleased, as now they have yet another way to enjoy their favorite foul-mouthed radio host and all his decidedly not politically correct antics.
Released: 2009-06-18 :: Category: Music