ROAD Inc., A Digital Auto Museum for iPad

Posted by Jordan Minor on November 21st, 2011
iPad App - Designed for iPad

From Nascar to F1, people of all sorts of tastes and backgrounds can have an affinity for cars. Just look at the size of the crowds an auto show can bring in. Pyrolia is trying to bring that experience home for car lovers everywhere with ROAD inc, their new iPad app.

The app boasts an impressive amount of content featuring dozens of videos and engine sounds, hundreds of photos and pages of car descriptions and 3,000 archival documents like ads and press releases. Most notably though is the effort that went into the 3D renders of classic cars like the 1970 Porsche 917 K or the Rolls Royce Phantom II. Pyrolia spent over a million dollars working with automotive auction houses, factories and restoration specialists in order to bring these cars to life using the software behind Avatar and The Lord of The Rings.

Costing $9.99, ROAD inc may sound a bit pricey. However, considering the alleged amount of detail, one can see the argument that, as with a nice car, it's a premium price for a premium product.

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