Tag: Mints »

Tic Tac has made an update to their minty augmented reality app, Tic Tac Viewr, to mark the launch of their new flavor, Fruit Adventure. The update adds a game to the AR app, Whack-A-Tac, with a fruity theme.

To play the game, players point their iOS devices at a Tic Tac pack (with the Tic Tac Viewr app open) and scan the label. The game instantly begins. Players tap fruits, avoid stinky stuff, and avoid "forbidden fruit."

The Tic Tac Viewr includes up to 20 microgames and more "tongue-in-cheek" tips for their Shake It Up campaign. Users can scan Tic Tac boxes, various types of ads, and the Tic Tac Facebook page with the AR app to access the microgames and tips. For users that don't feel like going out into the world to discover Tic Tacs ads, they have convieniently provided all of the ads on the Tic Tac Facebook page ready to print out and be scanned.

Smartphones are changing how we see the world. With the cameras on them becoming more and more powerful, phones are now able to see our reality and present it back to us in an augmented form. It may ultimately just be an advertisement for their "Shake it Up" campaign, but Tic Tac mints' new Tic Tic Viewr app still shows off how novel augmented reality can be.

Using their phone's camera, users can scan Tic Tac boxes and ads to reveal hidden content. Users will find funny and inspirational "Shake it Up" tips as well as 20 "Shake It Up" microgames providing extra fun after the scanning is over. Imagine getting a new game just by scanning a random Tic Tac ad at a bus stop. It's as easy as taking candy, in this case mints, from a baby.

Tic Tac Viewr is currently available for free on the App Store. Uses can also download it by texting "MINTS" to 313131.

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