Tic Tac has made an update to their minty augmented reality app, Tic Tac Viewr, to mark the launch of their new flavor, Fruit Adventure. The update adds a game to the AR app, Whack-A-Tac, with a fruity theme.
To play the game, players point their iOS devices at a Tic Tac pack (with the Tic Tac Viewr app open) and scan the label. The game instantly begins. Players tap fruits, avoid stinky stuff, and avoid “forbidden fruit.”
The Tic Tac Viewr includes up to 20 microgames and more “tongue-in-cheek” tips for their Shake It Up campaign. Users can scan Tic Tac boxes, various types of ads, and the Tic Tac Facebook page with the AR app to access the microgames and tips. For users that don’t feel like going out into the world to discover Tic Tacs ads, they have convieniently provided all of the ads on the Tic Tac Facebook page ready to print out and be scanned.