TeamLava has set out on a goal – to turn every possible industry into a freemium game. From restaurants to bakeries to nightclubs to treasure hunting, almost everything is fair game for TeamLava. Next up for them is Fashion Story, another universal freemium “virtual world RPG experience” that has you in charge of your own boutique. You get to stock and sell clothing and other apparel in your own boutique, with the ability to unlock designer brands that you can sell to increase business, and the ability to customize your boutique with a variety of layouts and decorations. As well, you can customize your own avatar to make yourself look all fashionable and trendy, because if you’re going to run a fashionable and trendy boutique, you better be fashionable and trendy yourself. And of course, there’s social networking features, so you can meet other players of the game and visit their shops.

Fashion Story may not be exactly appealing to core gamers like myself, but who knows – TeamLava is turning everything else into a story. Maybe Spy Agency Story is coming up next. I sure wouldn’t mind running one of those, especially if I could wear an eyepatch and give people awesome codenames and send them out on missions. It could happen! Until then, you’ll just have to enjoy the slightly less cutthroat world of the fashion industry. Fashion Story is coming soon to the iPhone, iPod touch, and iPad.