Turns out that there’s no such thing as a White Christmas, at least not as far as Apple is concerned. The company has announced that the in-demand yet elusive white iPhone 4 is being delayed yet again, with current estimates putting the launch date sometime next Spring. “We’re sorry to disappoint customers waiting for the white iPhone again,” said Apple spokeswoman Trudy Muller. When asked to elaborate on the delay, Muller declined to comment.
Making the timing of the announcement even more unfortunate is the fact that just yesterday the white phone started showing up for pre-order, causing many to believe that the device’s release was imminent. Now it appears that we’ll have to suffer through the cold dark of winter with our black and silver phones and hope that a snow-colored phone shows up in time for the Spring thaw.
The white iPhone 4 has struggled for release for quite a while now, originally planned to launch alongside other iPhone 4 models in June, then being pushed to July, then slipping to the holidays and now dropping into next year. Apple has never stated why it’s so much more difficult to make the differently-colored phone, but there’s rampant speculation all over the Internet. We won’t get into the conspiracy theories here though; we’ve got to leave you with something to do while you’re bored at work.
Of course the real question is how much of an effect is this delay having on iPhone sales? While there’s a collective groan every time the device is delayed how many people are legitimately refusing to buy an iPhone 4 until they can have it in white? I suppose there are a few folks rich and superficial enough to care about such things, but it seems like the vast majority will take the phone no matter its hue. While it would be nice to have the option, we’re not all that worried about this development severely impacting Apple’s bottom line.