Posts Tagged changes

newappstore01With the release of iOS 8 (finally), Apple has made some noticeable changes on the App Store – bundles, videos, and Testflight integration, to name a few. Many of these additions will make things friendlier for App Store shoppers, but how has it been affecting developers? I asked George Ko (Quantum Sheep), Brandon Pollet (F5 Games), and Nadav B (NAFNA) what they thought of Apple’s changes to the developer submission process, and their answers were rather illuminating.


Surprise! The Rules Have Changed!

George Ko

George Ko

With all the changes to the App Store that had been announced back in June when Apple officially revealed iOS 8, it’s not all that shocking to think that there might be a few more boxes to check off when submitting a new app. However, it seems as though there wasn’t a whole lot of forewarning.

According to Pollet, “I didn’t have any real warning about the submission changes. I’m sure the information was out there but I just happened to log into iTunes Connect last week and the entire interface was different.” Nadav had a similar story, and said, “we have been given access to iOS beta 2 as of June 20, yet, as to submission guidelines, I can find no info.”

“I think that, while Apple transitions from the old system it had, there will be some mistakes and oversights made,” Ko offered, “This is understandable, but it kinda sucks to be uncertain about things when trying to get a game out!”

Continue reading For Better, or for Worse? How the New App Store has Started to Affect Developer Submissions »

Many of the changes to the App Store on iOS devices has updated the visual look of the apps, better exposing a wider variety of apps to the user. While the changes taken individually seem small, taken together they represent a possible big change in how we will find apps in the App Store.

Take exposing the top paid, free, and grossing apps at the same time on the landing page of the Top Apps list, for instance. It seems like a small change, but it promotes free apps to the front of the page and lowers the exposure of the top paid apps past the first three. Michael Zaletel of i4software notes, “This gives MUCH MORE prominence to the Top Free Apps and so I predict Free apps and Freemium apps will see a big boost after today.”


Top 25 – iOS 5 (left) vs. iOS 6 (right)

Another big change has been the app detail page. That page places much greater emphasis on the first screenshot and reduces the importance of the description. When landing on an app, the user will see a larger icon than before, the rating, and the first screen shot. Scrolling down they will see the truncated description and a few more details. Previously they user would see a small icon, the rating, and the top section of the description.

These changes on the whole place much greater emphasis on the icon and the name of the app. These must be compelling as they are–in most areas of the App Store–the only thing the user will see. Ratings, developer name, and description have all been hidden from initial view in multiple places in the store.

What this will mean to app sales, we’ll have to wait to see. While it seems as though the changes are all for the better for the user, developers may need to prioritize their icon, name, and first screenshot much more than in the past.

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