The Polyphonic Spree haven’t quite made it in the fair lands of Britannia, where I reside, but thanks to the wonders of the internet, I know they produce some interesting music indeed. Their latest song release is perhaps the most interesting yet, but not for conventional reasons.

This time round, The Polyphonic Spree have released their new song as part of an interactive iPad app. The new tune, Bullseye, can be listened to while creating sounds through the app as the user explores a mystical, neon forest environment. Users control You-Me, a small creature trying to find his way around the world. Plants and creatures can be brought to life as users interact with things around them. Plus of course there’s the all important new song, Bullseye, which is available in Studio and Acoustic forms.

It’s an interesting move for music promotion. While mostly an interactive music video, it’s still a great step for a traditionally passive form of media. It’ll be interesting to see if other bands promote their new music through an app before conventional iTunes based releases.

Bullseye by Polyphonic Spree is out now and priced at $1.99.

$1.99
+ Universal App - Designed for iPhone and iPad
Released: 2011-07-11 :: Category: Music