America’s favorite news program has a new digital home, as CBS has announced that the 60 Minutes app is now available for the iPad. The digital edition will feature all non rights-restricted segments from each week’s show, as well as special bonus content and online extras from 60 Minutes Overtime. But is this the right app for the right market? Or is CBS merely hoping to catch the wave of the iPad’s popularity?
“It is an exciting new way to watch our stories. I love everything about it—the way the app looks, the way the stories play, and the fact that viewers can watch them anytime they want,” said 60 Minutes Executive Producer Jeff Fager. “The 60 Minutes app takes full advantage of the generous screen size and unique features of the iPad, including high quality video,” added Rob Gelick, Senior Vice President and General Manager, CBS Mobile. “The app allows fans to extend their engagement with 60 Minutes on a format that is easy to navigate and highly visual.”
In addition to content from the current edition of the show, app users will also be able to run back through the 60 Minutes archive to pick up old stories and segments they may want to watch again. Content can be sorted through categories such as Newsmakers, Politics, Health & Science, Business, Sports, and Entertainment, or via correspondent name if you happen to have a favorite reporter.
It will be interesting to see how the app performs given that 60 Minutes tends to skew towards an older audience yet the iPad is a device typically used by younger consumers. Still, the tablet has worked hard to appeal to all age groups, so this might prove to be an immensely popular app for the tech-savvy older market set. After all, the show itself is incredibly popular, so there’s a good chance that the app will be just as well-received.