Developer: SNOOTH
Price: $4.99
Version Reviewed: 2.0
Device Reviewed On: iPod Touch

iPhone Integration Rating: ★★★★☆
User Interface Rating: ★★★½☆
Re-use Value Rating: ★★½☆☆

Overall Rating: ★★★½☆

Do you like wine? Do you want an app that will help you become a better wine shopper? Then you’ll want to take a look at Snooth Wine Pro, the app that promises to help you “find better wines.”

The app offers all the tools a wine shopper might need. There’s a search, of course, with the ability to search for wines from different regions, of different characters, of different varieties, and even at different price ranges. In addition, the app has a “My Snooth” section to save wines and make shopping lists; wine ratings and reviews; links to store websites and available stock lists; the ability to contribute your own ratings and reviews; a wine store finder; and even a Photo Search, which allows you to take a photo of a label of wine and then do an image search for ratings and other information. It’s a great amount of tools, though I also would have welcomed some sort of “wine recommendation” feature — tell the app what you’re serving and have it recommend a variety of wine. But even without it, the app is plenty useful.

On a technical level, the interface is nicely designed, with soft greens and plenty of images. Navigation is quick and responsive, with plenty of layers of information and easy back-and-forth. It’s all very pleasing and easy to use. And their database of wine appears to be (to my admittedly untrained eye) very robust. On the other hand, their database of wine stores appears to be limited by which vendors have chosen to register with them; while the app pointed me to one wine store in my area I didn’t know about, there is another store I do know about that didn’t appear in the app.

Note to iPod Touch owners: like most shopping apps, some of the app’s functionality requires an Internet connection. So unless your local wine store offers free wifi, you’ll want to make your list ahead of time. Also, older iPod Touch owners will be unable to make use of the photo search feature.

As a casual wine shopper, I found a lot to like in Snooth. While it won’t appeal to everyone, and most won’t be using it everyday, it appears to be a solid tool for those who want to get more serious about their vino da tavola. You’ll need a Snooth.com account to start the app, but it’s free, and signing up at Snooth.com will let you browse what they have to offer before investing in the app.

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