Version Reviewed: 1.3
Device Reviewed On: iPhone 5
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Aiming to improve one's life through social networking is a lofty ambition. One that Snapverse understandably chases after but doesn't quite manage. It's a pretty simple to use app, enabling its users to share music videos of one's life, but I'm not convinced it has the pulling power to lure users away from previously established video sharing apps.
It does, at least, benefit from being quick to set up. A brief sign up paves the way before everything opens up. It's immediately convenient to check out other people's work and it's a varied bunch. I came across painters messing around, romantic videos devoted to a loved one, as well as cats and dogs playing happily. It's simple enough to either comment or simply 'love' a video, as well as opt to follow that user. That simplicity trend continues in terms of creating one's own work.
Users have the choice of either importing a previously created video or making one through Snapverse. The app lacks any filters or real finesse to the video creation process, focusing on the music that can be included instead. The music choices cover plenty of genres, too, from Spin Doctor's Two Tribes to Chris Brown's Kiss Kiss to Willie Nelson's version of Always On My Mind.
Refreshingly, once clear of choosing the music privacy options are clearly laid out; offering public, private, or limited access. Uploading the video is a breeze, working in the background and leaving the user to have a look around the app while they wait briefly for the upload to complete. Simplicity is ever-consistent here, right down to being able to create a Snapback; a way of responding to a video via a quirky meme, making commenting even quicker.
My only real issue with Snapverse is where it fits into the Social Networking genre. It works well and it's a neat idea, but I'm not entirely convinced that people will choose to sign up to another app just to hear music with their videos over using something faster or more widespread like Vine or Instagram. Still, the app works well so if anything is going to make a significant impact, Snapverse certainly has the potential.