Developer: Rock Software
Price: $0.99
Version Reviewed: 1.0

iPhone Integration Rating: ★★★★½
User Interface Rating: ★★★★½
Re-use / Replay Value Rating: ★★★★★

Overall Rating: ★★★★½

I got a phone call from my dad the other night telling me about his new favorite website, RunPee.com. When someone tells you that their new favorite site is called Run Pee, you start to wonder what the world is coning to. IMG_0037Being the savvy businessman that he is, he told me all about how I should find something like this on the internet so I can make millions of dollars. Somehow this devolved into an IPO offering and making sure that I pay my employees their 410k’s, but at its core, he was right, this is a brilliant idea. The prostate enlarging, bladder shrinking generation of baby boomers just can’t sit through a whole movie anymore, and it’s not because they don’t like movies… it’s because they have to pee! Let’s just say that it’s really not a shock to me the home rental services such as Netflix are becoming popular with the baby boomer generation getting older.

Well, fortunately for the generation, Hollywood, and Mr. AMC (what kind of last name is that?), the guys and gals at RunPee solved the middle age moviegoing problem. What they did was to create a website with all the new releases that will be in the movie theaters, complete with points during the movie that you can go to the restroom. Every movie has some kind of slow, inconsequential part, and RunPee knows it. For a while there, moviegoers would have to go to the website to find out when the golden moments were, but now, as with everything else in life, there is an app for that.

IMG_0031The Run Pee Mobile app does exactly what the website does, but there is a bit of brilliance to it that I will get to in a bit. The basic layout of the app is simple; there is a list of all the new/newish releases in the theaters to choose from, either categorized by title or release date. By clicking on the film, you get a new screen that shows the approximate times that each break in action will occur, complete with a piece of dialogue that is your cue to leave. What’s neat is that while you are on the way back from the “oh so necessary” bathroom break, you can click on the dialogue queue and the app will give you a plot summary of what happens in the 3-4 minutes to leave. The app even includes a stop watch so you can time your bathroom breaks accordingly.

The brilliance of the app, which I was talking about before, is its color scheme. The background is completely black, with unobtrusive yellow and white lettering. None of the colors in the scheme would bother other moviegoers, making this app the perfect companion for the movies. Go ahead and open it up, nobody will mind.

If I were to improve upon anything in the app, I would increase the sheer amount of movies offered. Looking at the list, there are pee times listed for almost every movie, but quite not all of them. I was thinking about seeing District 9 today, and to my dismay, no pee times! Maybe the movie is so good that there are no breaks, but I sort of doubt it. Don’t fret though, I’d say that 9 of 10 movies listed are completed.

For $0.99, do your bladder, and the guy/gal next to you, a favor and get Run Pee Mobile. Nobody likes to see you squirm around holding it… nobody.

Posted in: Entertainment, iPhone Apps and Games, Reviews

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