Rovio Stars: The Angry Birds' New Publishing Initiative Won't Make FPS or Survival Horror Games

Rovio Entertainment, creators of Angry Birds, has a new publishing initiative called Rovio Stars that will see its first titles Icebreaker and Tiny Thief released soon. Kalle Kaivola, Senior Vice President of Product & Publishing at Rovio Entertainment, took the time to answer some of my questions about Rovio Stars.

Expanding into publishing games was a pretty logical step for Rovio Entertainment to take. In the course of our work we run into a lot of interesting, fun and creative game projects - things we know our fans would love. Why not help the developers of these games to give them the final polish, and let our massive, dedicated fan base know of them? Right now it’s a huge challenge to get your game known in the avalanche of games and apps that are flooding the different app stores - it’s not enough to have a good game if you can’t get the word about it out there.

Rovio Entertainment is in an unique position to do exactly that. We communicate with our fan base directly on a daily basis, and they know they can expect quality fun from us. We also have a huge amount of know-how in creating mobile content, and we have a lot to offer to the developers in terms of helping them put the finishing touches to the project. Under Rovio Stars we do a bit more than a traditional publisher does in helping with the game project, things such as lending our expertise in QA and marketing.

We are looking for games that have engaging gameplay, memorable characters, offbeat humour, and which are fun and addicting to play. The term casual is a bit tricky in the sense that traditionally it has connotations of simplicity and a lack of challenge, but as everybody who has tried to three star their way through Angry Birds games knows, that certainly isn’t true. It’s safe to say that we won’t be publishing FPS shooters or survival horror in the future, so the Rovio Stars games will casual games in the sense of being suitable and fun for all ages, from kids to grandparents.

The sheer amount of games on the app stores is a challenge not only for the developers, but also for the gamers - how to find the great game amongst the multitudes? This is where Rovio Stars comes in. It’s the stamp of quality that tells the gamer that the game they are about to buy has the same level of polish, engaging gameplay and quality fun as Rovio’s titles.