I am someone who wrote Hearthstone off a while ago. It was hard not to try and stick with it. The game has incredible production values and a core of really great talent working on the game continuously to keep it feeling fresh and fun (full disclosure: I have a friend who actively works on Hearthstone). I can appreciate all of that from a distance, but when it came to actually playing the game, I would always bounce off of it.
It took me a while to realize, but the thing that always stuck in my craw about Hearthstone is how disingenuous it often feels. No matter how approachable it looks or fair toward free players it seems, the game is a hardcore collectible card game (CCG). The more that time went on, the easier it was for me to recognize this. From the separation of cards into the two buckets of Standard and Wild formats to single-player expansions like Rastakhan’s Rumble, the game was preoccupied with keeping multiplayer extremely competitive and single-player content extremely challenging. None of these updates spoke to me, a player that felt like occasionally dipping a toe into the game once every couple weeks.
To be fair, Blizzard has very few reasons to prioritize folks like me over their huge pool of dedicated players. I totally get that. But with each passing day, Hearthstone had started feeling less and less relevant to anyone who wasn’t already all the way bought in. That is, until now.