Casual games, as a whole, have to get pretty cutesy and creative to stand out above the rest. Some games have you cutting things, some have you throwing things, and some have you jumping across things, but none come close to the bizarre nature of Cookie Rush.
Cookie Rush is an odd casual platformer that has you saving random townspeople/villagers from a giant cookie that is rolling over everything in its path. The goal of the game is to not only prevent your people from getting swallowed up, but to also get them safely into hot air balloons to fly to safety. As any platformer worth its salt would have, Cookie Rush has an odd assortment of obstacles that you have to jump your little characters over. You can't just hit a jump button though, you have to lay these tiny little trampolines out on the ground to aid the people in their jumping.
So you jump your line of people over animals, statues, and seemingly bottomless pits until you inevitably lose. Unlike other platformers with set winning and losing points though, Cookie Rush seems to arbitrarily decide that you lose when the game determines that things are going too fast. Even though your people are still alive, a little "Too Fast" message pops up and the game is over.
I don't want to be too harsh here, but I think that Cookie Rush got a little too cute with the game mechanics. I can deal with the cuddly graphics, the rolling monster cookies, and the need to place miniature trampolines to make people jump, but losing because the game determines that things are going too fast is pretty ridiculous. Because of this irksome issue, I just can't see Cookie Rush breaking into the upper echelon of casual gaming.