Game developers Maureen Coffey-Edri, Cara Florence, and Nicole Young are here at the Electronic Entertainment Expo (E3) this year to let people know about their new mobile game, Creeping with the Crudashians.
It’s a free-to-play match-three with in-app purchases that let you literally buy fame (the in-game currency).
“But,” co-founder Nicole Young reminded me, “you can’t buy talent!”
Creeping with the Crudashians is mostly a whip-smart parody that takes on fame, fashion, and the reality-show successes of the Kardashian clan. But it’s also a game that shows every other female entrepreneur out there that it is, in fact, possible to be successful in a male-dominated industry like gaming.
The all-female team met via Think Ideally, a mentorship and incubation company that Florence and Young co-founded to help women make their way in industries like this one. Coffey-Edri joined the team as they all formed 3 Queens Media, the development company that just made Creeping with the Crudashians.
“If I didn’t have this support system,” said Coffey-Edri, “I would have crashed and burned.” All three developers agreed that the power of networking is what makes them successful in the gaming industry, one that serves half the population but has seriously low representation in the development community.
The team put this entire concept together in less than a year, including development, marketing, and the extremely engaging expo booth here at E3. All three women were there, handing out free invites to download the game (due in July), as well as working a photo booth where attendees could get their picture taken with a stand up cut-out of the game’s heroine, Miss Crudashian. You could also grab a tank top, T-shirt, or tote bag and get it rubber stamped with the game’s logo. Utter parody of the crud we all buy, and we line up in droves at E3 for.