Publishers Talk of Profits and Pigs for BAFTA
P2 Games' bread and butter has been largely based around children's brands, including Peppa Pig and Fireman Sam, and have sold just under 600 thousand apps in less than a year and a half. Somethin' Else, responsible for the indisputably different Papa Sangre, also did quite well with their $4.99 interactive experiment. The audio-only horror game sold a respectable 70K copies since its release back in 2010. Nosy Crow opted out of the numbers game at the event, but they did put out a couple of critically acclaimed book apps (Cinderella, The Three Little Pigs) so they're probably doing just fine.
The general consensus revolved around knowing one's audience. According to Sleeman, Preschoolers are a very different market than the typical demographic so it's important to bring in people who know what the young-uns like and what keeps them coming back. Bennun championed the Premium model; keeping prices high and letting the quality of the product do most of the selling. Bonnick echoed the sentiment of quality, and mentioned Nosy Crow's strict adherence to in-house development.
I'm curious to see if anyone agrees or disagrees with these ideas. They certainly seem sound to me. Especially the one about refusing to use in-app purchases in apps meant for children. Thoughts?
[Via: theguardian.com]