The $503 iOS Racing Game: The Expensive Reality of the IAP Economics in Real Racing 3
Here's a quick rundown on how earning in-game money in Real Racing 3 relates to real dollars and time and what it would take to finish the game. What we found is rather shocking, doubly so if compared to current day console racing games.
Before we get to the details, we should note that these numbers are current at the time of writing. But like most free to play games the in-app purchase prices, timers, and values can change at any time the developer wishes. In the two weeks I've been playing, changes have already happened twice. So, the numbers reported could be different than they are when this is read.
In Real Racing 3, to get to 100% a player needs to win every one of the 961 current events. As there are races restricted to each one of the 46 cars in the game, to enter those races the related car must be owned. So to get to 100% in Real Racing 3 players must buy every car and win every race. What will it take to do that?
Also take note that like many free to play games, Real Racing 3 is tuned to allow players to earn everything without paying. But a player really has to want to put the time in to earn it. The developer doesn't charge anything for the game with the hope that players will spend some money in the game to speed up their progress.
To earn enough money to buy every car in Real Racing 3, what would it take? Our numbers show that it would take over 472 hours to earn enough money to buy all of the cars in the game. Or to purchase all of the cars with real money via in-app purchase, it would cost $503.22 at the current best rate.
To earn all of the cars in the game rather that buy them with real money, a player would need to finish 6,801 races with an average (per our RR3 stats) of 4:10 per race earning R$3,700 per race. That would equal 472 hours to earn the R$25,163,573 it would cost in the in-game currency to buy all 46 cars. That does not include the cost for repairs, maintenance, or upgrades which can be rather expensive.
If a player wanted to take the shortcut and buy all of the cars in the game with real money, that would cost $503.22 in in-app purchases. That's assuming the current best rate of R$50,005 per US$1 when buying R$5,000,000 at a time.
Let's compare the cost for Real Racing 3 to modern day console games, what could be purchased for that $503.22. For one example, a player could get a 4GB XBox 360, Forza Horizon (one of the newest racing sims on the 360), all of it's DLC including over 127 cars, and a 22" Vizio flatscreen LED TV. And still have $17.22 left over.
I think I can safely say that the way that the cars and the in-app currency are currently structured in Real Racing 3 right now seems a bit out of whack. It seems extreme to think that players have the choice of playing for well over 400 hours or paying over $500 to unlock everything to complete the game. Or most likely, some combination of the two.
And these numbers are not counting any of the promised expansions that will deliver new events and new cars. Those will increase the time and money required to get to 100% complete.
Nor are these numbers including upgrades that could be required to win races. It is very unlikely that any player can win all races without upgrading at least one car in each series. And those upgrades can get pricey as fully upgrading a car can cost more than the base cost of a car. So while on paper it could take 472 hours to earn enough in game currency to buy all of the cars. In practice that number could be as much as doubled to pay for upgrades that would be required to win each race.
Free to play games are tuned to balance the fun a player has vs. the developers need to get earn money to pay for the game development via in-app purchases, that's just the way free to play works. I'm not going to say it's wrong, but it at times like this it just doesn't feel quite right.
For players that feel the need to get to 100% in games, take caution with Real Racing 3. It will take a lot of time, or money to make it to 100%.