Play With a Purpose - EA Joins the Pack With the World Wildlife Foundation to Help Save Animals

Posted by Jessica Fisher on January 16th, 2015

EA and the World Wildlife Foundation (WWF) are partnering up from now until January 31 to raise money for animals and ecosystems in an effort called Play With a Purpose. The pair will be offering special items and bundle packs that showcases an endangered animal or ecosystem. 35% of the net proceeds will go to support WWF global conservation efforts.

The list of games include:


  • Rhino & Madden NFL Mobile: Although there is no scientific proof of its medical value, rhino horn is highly prized in traditional Asian medicine. Illegal killing of Rhinos for horns has severely threatened their population. Supporting with the WWF Rhino Pack of 5 players.

  • Poison Dart Frog & Theme Park: The Amazonian poison dart frog uses its brightly colored skin to warn predators that it is unfit to eat. Climate change and habitat loss threaten their survival. Supporting with the WWF Poison Dart Frog Bundle.

  • Snow Leopard & Tetris Blitz: Inhabiting Central Asia and the Himalayas, snow leopards are threatened by habitat loss, diminished food supply, hunting for illegal wildlife trade, and revenge killings by herders. Supporting with the WWF Bundle.

  • Sumatran Tiger & Bejeweled Blitz: Fewer than 400 Sumatran tigers exist on the island of Sumatra. Accelerating deforestation and rampant poaching mean this noble creature could end up extinct. Supporting with the 270,000 Coins pack.

  • Emperor Penguin & MONOPOLY Slots: Known as the “giant of the penguins”, an adult can grow up to four feet in height and weigh 80 pounds. Climate change and habitat loss pose the greatest risks to these remarkable birds. Supporting with the WWF Pack.

  • Forests & Plants vs. Zombies 2: Over the past 50 years, about half the world’s original forest cover has been lost. The most significant cause for this is human deforestation. Supporting with the Sap-fling Reforestation Bundle.

  • Arctic Hare & Peggle Blast: The arctic hare lives in the tundra of the Arctic islands and faces threats from habitat loss and climate change. Supporting with the Master-activating Green Power Peg.

    • You can visit www.ea.com/wwf for more details, and to learn more about the WWF visit www.panda.org.