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You're probably thinking to yourself, does the iPhone really need yet another effects-driven photography app? Well, when it's one with a such a unique feature as TtV (or Through the Viewfinder as it's also known) offers, you'll probably agree with me when I say, "heck yes!"
Boasting of 10 different camera styles which are apparently based on actual vintage cameras, you can see your subjects as they'll appear in your photos with the effects in real-time before you even snap your pic.
The app itself is very simple and snappy, you're not going to get any social networking, emailing or MMS option from within the app. All it does, and all it needs to do, is offer you a way to take photos - and it works!
Usually I am a big fan of additional settings and features to be able to customize my photos to the extreme, but TtV has helped me realize that I don't necessarily need lots of bells and whistles to have a fully functional and useful photo effects app. In fact, I think the simplicity of it will perhaps appeal to newcomers to the genre. Most people simply take pictures with only the on-board iOS camera app. TtV offers the same simplicity and ease of use as that built in app does.
All of the 10 effect options save your photos in the classic vintage square style, and offer varying degrees of editing with effects, 'noise' and contrast changes. You can choose full colour, black & white or sepia tone for your pictures. Since you're seeing what your photo will look like with the effect instantly, you can make any changes to the style before you take your photo. Clicking the shutter button saves the picture to your Camera Roll, and you have the option to view your Camera Roll (or any of your albums) from within the app, to check that the pictures turned out just right.
The only major downfall of TtV is that it doesn't auto-rotate pictures. The app is set up landscape-style so all of your pictures may come out sideways - of course, unless you take them portrait, but then the app is sideways as you use it. You see it can get confusing. I'd also like to see them add zoom support. Hopefully they'll implement an update for these issues soon.
In the meantime this is a brilliant app at just the right price. I highly recommend it for all photography buffs.