Function (X) Inc. launched the first loyalty program for television last week called Viggle. What seems like technology similar to Shazam, the fourth most downloaded app of all time, Viggle automatically identifies the show the user is watching by listening to what the characters are saying. After users launch the app and check in to their show the app awards them with points that can be redeemed later at places such as Best Buy, Burger King, Fandango and Old Navy.
Extra bonus points can be earned by watching featured shows such as "American Idol" and in-app commercials. Currently, the app awards two points per every minute watched. Most $5 gift cards to places such as Starbucks and Burger King cost 7,500 points, but right now the company is running a limited time only special for a $5 gift card to Amazon for only 4,000 points. Users can also set reminders and read detailed information on their favorite shows from within the app as well as share their check-in on Facebook and Twitter.