Video On Instagram - 15 Second Clips, Filters, Custom Frames, New 'Cinema' Mode

Instagram co-founder Kevin Systrom took to the stage today in a livestream, announcing a new video update for the popular photo sharing service, which is now owned by Facebook.

The new video feature, poised to compete with Twitter's own Vine video sharing app, will give users 15 seconds of video, along with Instagram-style filters and a new image stabilization feature, called Cinema.

Systrom showed a video clip of a barista at Blue Bottle Coffee in San Francisco. Users simply touch the screen to start recording, and lift their finger to stop, in a Vine-like fashion. The succession of clips, up to 15 seconds total, can then have one of thirteen filters applied to it in real time, just like Instagram photos. The rest of the process looks and feels just like the photo app.

Finally, Systrom previewed Cinema, a stabilization feature for the video taken with Instagram, and it looks stunning. Gone are the days of bouncy footage, though only in 15 second chunks.

Here's a video for a closer look.

Instagram with video is available as a free update to owners of the app, on both iPhone and Android, right now.