Pokémon GO is splashed with pink for Valentine's Day

Pokémon GO is kicking off its Valentine's Day festivities today, washing the app in waves of pink, hearts, and cutesy Pokémon. Niantic has a bunch of sweet treats for Pokémon GO addicts this time around. And yes, we're talking lots and lots of candy.

From today until February 15, you'll earn double candy every time you catch, hatch, or transfer a Pokémon. Keep your buddy close at hand, too -- they'll be scooping up candy twice as fast for the duration of the event.

Perhaps most importantly, though, this Valentine's Day event is the perfect chance to finally hatch some of the elusive baby Pokémon that were added to the game a few weeks ago. These new, second generation Pokémon are tough to catch, as they can only be hatched from eggs and those eggs are mixed with all of the older Pokémon you probably already have. Now, though, Cleffa, Igglybuff, and Smoochum will all hatch more frequently from eggs.

If that's not enough for you, lures will now last for six hours, too. Chansey, Clefairy, and other pink Pokémon can also be caught at a higher rate.

How do you think the Valentine's Day event holds up to past Pokémon GO celebrations? Share your thoughts in the comments!