At the base of the campaign is a new maze pack for Ms. PAC-MAN and PAC-MAN, titled the 'Hope Maze', with all purchases of the $0.99 pack going directly towards supporting the National Breast Cancer Foundation. In addition, the in-game interface in both games will be going pink for the month of October.
NBCF Founder and CEO Janelle Hail had this to say on the campaign:
We are very excited about our new partnership with Bandai Namco and the Ms. PAC-MAN Pink Ribbon Campaign. By encouraging their gamers to Join the Pac, we can reach more women than ever with our message of hope. The funds they raise will allow us to provide early detection services for women in need in all 50 states.
Pac-Man and Ms. Pac-Man are both available on the App Store now for $3.99, with the 'Hope Maze' available as an in-app purchase in both games for $0.99.