Years ago with the introduction of the iPod Photo (the first color screen iPod) came a great idea, the ability to add photos directly onto an iPod while on the go. Since SD cards were so expensive for a very small amount of storage space this was huge break through for casual and professional photographers alike. Apple was the first to add support with it's own SD Card Dock Connector followed by a few 3rd party makers. Slowly the need for the adapter died off as SD Cards became drastically cheaper. zoomMediaPlus has given the concept a rebirth with the release of it's new product zoomIt for the iPhone/iPod Touch. Paired with it's free app, also named zoomIt, the SD reader adds new features the vintage versions never could.
The zoomIt app, essentially a file manger, allows you to copy photos and other supported file types, music, movies, Word, Excel, PowerPoint, PDF's, etc., both to and from an SD card. Any of these can be viewed/listened to through the zoomIt app only photos have the ability to interface with another native app (the camera roll). zoomIt also includes built in support for sharing files via e-mail, Facebook and Flickr and the newest update has added the ability to read write protected SD cards. The reader will be shipping in April for $59.95 but pre-orders are being taken now with a $10 discount.
It's worth noting though that Apple also announced a similar dock adapter which includes usb support for the iPad at only $30. Currently there's no telling whether this will work on an iPhone or if the zoomIt will work on the iPad so it may be worth holding out until March when more details will surface before taking the $60 plunge.