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As a companion to the 2012 Swimsuit Edition, Sports Illustrated has officially launched its companion iPhone app. The free version of the app allows access to a selection of photos for each of this year's models, while those who pay the $6.99 upgrade will get every single photo from this year's issue as well as exclusive videos, the ability to rotate the photos, and more. Those who already have a subscription to the magazine can grab the premium version of the app for free, all you have to do is punch in your subscription info and the upgrade is yours.
For those who want to show off to friends, the app also supports Airplay, so if you happen to own an Apple TV you can easily stream all the content directly to your HD television. Furthermore, due to "popular demand," SI has included pinch-and-zoom capabilities, so you can get up close and personal with all those beautiful... bikinis. What? You're just checking the labels to see what sort of swimwear to buy your wife, right? Yeah, that's what we'll tell her.