Zinio has long been a serious player in digital magazines distribution, on and off iOS. Zinio first appeared on the App Store in April 2010, but offered digital magazines on its website well before that. Zinio’s iOS app updated recently and is now optimized for the new iPad’s retina display. With a vast catalog of first and second tier magazines and with periodicals available across various mobile and PC platforms, Zinio is proving they can stay competitive. Download speed has also been improved considerably in this update.
The quality of individual digital magazines is always dependant on the publishers, not Zinio or any distributors. Some magazines look like what they are – prettified PDF’s. But, when magazines like National Geographic take advantage of all the interactivity, particularly now with the crisper text and images, the reading experience parallels any on Apple’s Newsstand where many magazines have yet to be updated for the enhanced display.
Zinio’s update shows the company’s continued dedication to iOS as a platform. Until Apple can bring in more partners like Rolling Stone and somehow urge or compel all iOS native magazine publishers to support its best and newest features – a slow process considering major publications like Time Magazine, The Nation and The Atlantic have yet to adopt Newsstand, much less adapt to the latest iPad’s specs – Zinio should continue to hold their market share and possibly even see it grow.