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White iPhone Takes Another Hit

Posted by Brad Hilderbrand on November 2nd, 2010

Last week, we reported that the white iPhone has been delayed until Spring, and along the way linked to a couple stories with possible reasons why. One of the more outlandish-sounding ideas was that Apple was killing the white iPhone entirely and just waiting for the iPhone 5, but suddenly that idea doesn't seem so crazy.

Last week, Apple pulled the white iPhone 4 from its online store, basically removing any possibility that it will be available for pre-order or sale anytime in the near future. The device hasn't been wiped totally out of existence though, as Apple's iPhone gallery still touts pics of the enigmatic phone alongside other, existent products.

So what are we to make of all this then? From the order of events (Apple posting the phone in the store, announcing the delay and then pulling it entirely), we're led to believe that the company had every intention of releasing the device for the holidays, but had to pull the plug at the last minute due to undisclosed reasons. We assume the issues are technical in nature, as there have been all sorts of rumors about the iPhone having trouble with pictures, lighting and so forth due to the lighter casing. The actions of the company this week seem to to be the result of slamming the brakes on a locomotive running at full steam; at this point Apple's just hoping the whole train doesn't derail.

While a Spring release is still the company's official line, the idea that the phone may ever come out is looking less and less likely. If the iPhone 5 arrives around June as expected would Apple even bother to release a soon-to-be-outdated iPhone 4 model, or will they just cut their losses and move on to the next generation? We believe that if the snags that have held up the device don't clear up soon then it will definitely be the latter.

[via TiPb]

White iPhone 4 Delayed Until Spring

Posted by Brad Hilderbrand on October 27th, 2010

Turns out that there's no such thing as a White Christmas, at least not as far as Apple is concerned. The company has announced that the in-demand yet elusive white iPhone 4 is being delayed yet again, with current estimates putting the launch date sometime next Spring. "We're sorry to disappoint customers waiting for the white iPhone again," said Apple spokeswoman Trudy Muller. When asked to elaborate on the delay, Muller declined to comment.

Making the timing of the announcement even more unfortunate is the fact that just yesterday the white phone started showing up for pre-order, causing many to believe that the device's release was imminent. Now it appears that we'll have to suffer through the cold dark of winter with our black and silver phones and hope that a snow-colored phone shows up in time for the Spring thaw.

The white iPhone 4 has struggled for release for quite a while now, originally planned to launch alongside other iPhone 4 models in June, then being pushed to July, then slipping to the holidays and now dropping into next year. Apple has never stated why it's so much more difficult to make the differently-colored phone, but there's rampant speculation all over the Internet. We won't get into the conspiracy theories here though; we've got to leave you with something to do while you're bored at work.

Of course the real question is how much of an effect is this delay having on iPhone sales? While there's a collective groan every time the device is delayed how many people are legitimately refusing to buy an iPhone 4 until they can have it in white? I suppose there are a few folks rich and superficial enough to care about such things, but it seems like the vast majority will take the phone no matter its hue. While it would be nice to have the option, we're not all that worried about this development severely impacting Apple's bottom line.

[via Reuters]