With an Angry Birds sequel already announced, it seemed odd this week when another unexplained Angry Birds update hit the App Store. There didn’t seem to be any specific rhyme or reason for this to happen, unless of course if you believed what TheHollywoodReporter had to say. In a supposed foreshadowing of Rovio’s partnership with the upcoming film Rio, they were actually planning an interesting cross promotion of sorts, the likes of which both industries had never seen.
Rio promo will air during the fourth quarter of the showdown between the Pittsburgh Steelers and Green Bay Packers, which airs on the Fox Broadcasting Network.
During the spot, viewers will be invited to find the frame with the code, which in turns directs them to a special level of Angry Birds, which has entered into a first-of-its kind partnership with Fox. The level will take Angry Birds players to a Rio sweepstakes.
Lucky for us, the internet is never at a loss for people with too much free time, much like the good folks over at AngryBirdsNest. They managed to comb through the HD version of 20th Century Fox’s trailer and found the one frame that contained the code “13-12.” You can see a freeze frame of the image at left, if you are so inclined. But unfortunately, that is only half of the battle…
Along with the information of where the newly hidden egg is ever so slyly incognito, you must go through a very odd process in order to unlock this football shaped forbidden fruit. Once again the internet has come to our aid and provided us with just the information we need, in the form of a youtube clip, detailing the entire odd process.
It is neat to see cross promotions like this getting love from the mainstream media, as well as the viral advertising market. Honestly, I would have had no idea about this promotion had our own Carter Dotson not mentioned it to me on twitter during the game. Regardless, this shows the tremendous strides that iOS gaming has made in public acceptance. It will be exciting to see what the future holds for the industry.
Now get out there and take a kick at finding that golden football… you should have all the information that you need to split the sticks.