Today at the Mobile World Congress in Barcelona, Vimeo announced the launch of a brand new edition of their iOS app. Among the upgrades is full support for the iPad.

“We’ve seen mobile traffic triple since we launched our original iPhone app in early 2011,” Joseph Schmitt, lead mobile developer at Vimeo told VentureBeat. “Now, we’ve taken what we learned while creating our previous apps and applied it to the updated iOS to improve overall design and usability. We’re especially pleased with the awesome iPad user interface, which the Vimeo community has eagerly awaited.”

In addition to iPad support, the app will allow users to browse other videos while watching, as well as including a video editor and the ability to incorporate licensed music from the Vimeo Music Store into your videos right on your iOS device. The app is free and the new update is available right now. Enjoy!

FREE!

Vimeo

+ Universal App - Designed for iPhone and iPad
Released: 2011-03-29 :: Category: Photography

A huge announcement last week brought the Vimeo iPhone App into the spotlight as it debuted on the App Store. One of the first companies to start reencoding their online videos as HTML for iOS users, Vimeo has gone one step further and created an Official iPhone app.

The new Vimeo Official iPhone offers almost the full functionality of the website, and just a little bit more. Not happy with simply providing a browsing or uploading experience, this app offers more than just being able to upload or watch videos on your iOS device. You can edit your videos, with Vimeo’s in-app editing options. Manage your own videos and of course watch, but also download your favorite videos right to your iPhone to watch offline at any time. You can manage your own personal queue, or other aspects of your Vimeo account.

You will also have the ability to monitor the statistics of your existing or any new videos. Checking the views, ratings and all other important information you’ll want about your Vimeo content. A simple and elegant user interface makes it easier to browse comments, search videos and find exactly what you’re looking for on Vimeo.com

What’s more the Vimeo iPhone app plans to rival iMovie with its video editing functionality, Vimeo is one of the first free professional video apps that offers transitions, titles, music, volume control and other effects to be added to your video before uploading to your Vimeo account, sharing otherwise, or even saving directly on your device.

There is a host of social media integration options within Vimeos app, as well. You can share with your friends on Twitter, Facebook, Tumblr, send via SMS, Email or even upload to WordPress.

Bringing the user experience of Vimeo directly to the iPhone was of utmost importance to the development team at Vimeo, who want to offer the functionality to existing users, as well as ease of use to new ones. They’ve created what is likely to be known as one of the most functional and well designed video apps available for iOS. It works on all post-4.0 devices, but is specifically designed to work best with the iPhone. Read more on the Vimeo Press Page.

FREE!

Vimeo

+ Universal App - Designed for iPhone and iPad
Released: 2011-03-29 :: Category: Photography

There are many video providers on the internet that are competing for your glances.  Fighting for market share with among the likes of YouTube, MetaCafe, and Dailymotion, Vimeo has been in a tough position to say the very least.  As a longstanding supporter of HTML5 and the video capabilities that the platform provides, it has been one of the few services that have a fully featured in-browser delivery system for their media on iOS based devices.  They have always hung their hat on the fact that they never needed a supplementary iOS application to play your content, but that looks to be changing very soon.

Projected for an App Store release of some point late in the fourth quarter of 2010, Vimeo has decided to not only be trailblazers in the browser space, but to bring their multimedia expertise to their viewers in an iOS tailored application.  While some could interpret this as backpedaling on their prior plans, Vimeo General Manager Dae Mellencamp seems to think otherwise.

“Vimeo user(s have) been asking for an iPhone app for a long time. Not everybody uses the browser as much, on the iPhone particularly. People have become prone to using the apps. We want to be where the users are.” — Dae Mellencamp via NewTeeVee.com

This simply looks like a smart business move on the part of Vimeo: to go where the audience is.  As far as I am concerned, in an already tightly contested streaming content ecosystem, it would only make sense to follow in the footsteps of the other market leaders.  Really, it is a marvel that it took them this long to make the jump.

At the end of they day, this is all about the advertising dollars and in order to stay afloat you need the numbers.  This should put Vimeo in a much better position than they have been, plus allow them plenty of room for expansion.  Who knows, we could even be witnessing another party seeking to usurp Apple iAds from their lucrative position atop the In-App advertising heap.  Only time will tell.

[ via NewTeeVee.com ]