We love The New Yorker. The magazine’s off-beat takes on news of the week by world class writers, the erudite critics, the infusion of short fiction and poetry coupled with charming cartoons, cover art and a complete list of everything cultural happening in Manhattan gives it relevancy and something we seldom get to talk about – re-read value. For iOS and print subscribers yesterday brought great news, The New Yorker updated their app to make it universal, with a new for-iPhone interface. If you haven’t read the magazine before now’s the time. This week’s issue is free on all iOS devices.
The new UI is nothing short of amazing. Using Adobe Digital Publishing Suite magic they have a an iPhone iteration that downloads in seconds and is only 27MB compared with the 183MB the same issue takes up on iPad. As far as we can tell, no content has been omitted or truncated. Other iPhone-only perks, which we hope to see on iPad soon too, include easy sharing of what seems to be all the articles and definitely all the cartoons. We expected readability issues for our, um, how to put this, senior (citizen) writers, but remarkably the text appears slightly larger than on iPad and is extremely clear.
We hope, along with a similar update for iPad readers, Conde Nast continues to bring its magazines in on this deal with Adobe. If this first iPhone New Yorker issue is any indication it’s a match made in digital publishing heaven.