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Apple Enables iTunes Track Previews In-Browser
You may remember a few months back now that Apple unveiled a new system in which it used a web-based interface to show song information for an individual iTunes URL, before you were physically transferred to the actual iTunes store itself. The move came in sync with the iTunes store re-design which saw the store become more streamlined overall, with a cleaner, crisper interface. Until now, these new web-based 'Preview' pages have lay dormant, offering no real purpose other than to provide necessary links to albums and individual tracks on the iTunes store.
Today, Apple has reportedly enabled studio 30 second previews of all tracks in it's current iTunes catalog to work in-browser. Mac Rumors are reporting via GigaOM that these previews are encoded in 44.1 KHz AAC format at 300+ kbps, and playback is issued via QuickTime.
The move falls in line with Apple's recent acquisition of the online music streaming service Lala, which could see Apple move it's entire current catalog online, possibly offering all-you-can-eat subscription based plans in the future.
Are iPhone-based Cover Bands the Next Big Meme?
We've seen no shortage of great music related iPhone apps released into the iTunes App Store. Some of the best apps are even more powerful than their hardware based counterparts. So I guess it was only a matter of time before we started seeing bands release exclusively iPhone created songs. This is one of the better ones I've seen, and it's by a real band from the UK, The Mentalists.
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This is a cover of a song called The Kids from the band MGMT, and pretty well done. They are, according to the video, using apps such as Ocarina (Our Review), Digi Drummer Lite (iTunes Link, and Retro Synth (iTunes Link).