Increasing numbers of people use their phones and tablets while watching TV. I’m one of those people, enjoying the opportunity to interact with friends via social networks and discuss the latest shows as they happen. Umami came out last November, offering a simple to use portal for users to interact with their favorite shows, whether that be through social feeds or checking out cast information and episode details.

Now, just in time for the Oscars ceremony, Umami has been updated to include Pinterest style features. Users will now be able to instantly capture, and share via Facebook and Twitter, images from the shows they’re watching. It’s the kind of feature that’s truly going to come into its own during events such as the Oscars Red Carpet, where a flurry of people across the world love to discuss what outfit works and what was a big failure.

Alongside this “FreezeFrame” technology, a new TV dashboard has been added in the form of “Dishboard” allowing users to check real-time infographics for all their favorite shows. It also identifies the most popular links and tweets that are trending for a specific show.

For the social TV watcher, Umami just got even more essential.

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