Pricing of applications and games in particular, have been in a free fall for while now. When a new game by anyone other than the top tier of multi-platform game development companies is released, you can almost guarantee that the price will drop within a few days. Sykhronics is trying things a little differently.
Their approach has been to take their well reviewed Smiles game (we gave it 4.5 stars) and rather than dropping the price, split the game up into multiple applications priced. Those smaller applications are priced at less than the original, but the user gets a discount by buying the main app over buying both of the smaller games.