is a startup with a goal that’s rather modest: they want to kill the cash register. They’re going to do this with an offer for any interested merchants: they’ll send along a 4G-enabled tablet with GoPago software, card reader, cash box, and receipt printer for free. They’ll only be making money off of a 2.85% fee on credit card transactions. JPMorgan Chase is backing GoPago, so this isn’t just a fly-by-night company.
In particular, GoPago is competing with Square, which has been distributing their own free card readers and has been pushing the Square Register iPad app. Square card swipes are a bit cheaper at 2.75% per swipe compared to GoPago’s 2.85% per swipe, but GoPago is giving away the tablet and other physical materials for free as well. For businesses looking to easily accept credit cards and to make their business more flexible, GoPago could be an interesting option, though with Square’s recent deal to start processing payments for Starbucks, this may be a tricky field to penetrate.