Condé Nast Digital’s latest addition to Gourmet is the launch of the official application for iPad, called Gourmet Live, allowing users to explore their “passions for every aspect of food in a brand new way” (Condé Nast). The application is free, includes some recipes to get started, and is available to download now.
“This app brings together the key components of a good meal — great company through access to social networks, the best ingredients in the form of fantastic content, and a beautiful presentation,” said Juliana Stock, General Manager of Gourmet Live, and Creative Marketing Director for Condé Nast Consumer Marketing. “We’re serving up content developed exclusively for Gourmet Live and curating the great content of Gourmet magazine in reimagined ways.”
Gourmet Live brings more than just recipes, offering news and food-related information from celebrities and even President Obama: “Read about how the Obamas’ eating habits reflect on national food trends. Hear a four-time Oscar nominated actress talk about her love of food, family and butter. Follow one man’s quest for authentic British food in NY and LA” reads yesterday’s release.
New covers are updated every day on the application, with new stories and recipes “at least once a week.” The application also includes a social networking ‘reward’ feature, allowing you to save articles and get inside tips if you connect with Facebook or Twitter. The application’s design is modern and pictorial, placing emphasis on images on the home page and text within the articles. The layout is clean and the font smart, but there is no interactivity (like check boxes).
Whether this will become another essential utensil in your kitchen, or just an application that you’ll try out once, it’s free to download and quick to install – meaning there’s nothing to lose. Just be sure that your hands are clean when you tap the iPad, otherwise there’s going to be even more cleaning to do!
For more information and frequently asked questions, see here.
[Image courtesy of Gourmet]