Posts Tagged fiksu

It’s been about a month since the app marketing gurus at Fiksu first reported their findings on the legitimacy of all those ads we’ve grown accustomed to in the Facebook app. As our own Carter Dotson noted, there was an increase of 14.6 million downloads of the top 200 free apps per day throughout the month of May. That’s a lot of downloads, and it was pretty much all because of those Facebook ads. Now the numbers for June are in, and it doesn’t look like the trend is going away. If anything it seems to be building momentum.

fiksuloyalFiksu’s Cost per Loyal User Index, used for measuring the average cost of earning a loyal user (i.e. opens the app three or more times), shows that values have jumped back up to $1.50 for the month of June. What this means is that it’s costing advertisers more money on average – about $0.17 more when compared to May – to attract customers, which Fisku believes is due to a recent influx of developers and publishers looking to advertise on the social media platform.

fiksucompetetiveOn the other hand their App Store Competitive Index, which tracks the average download volume of the top 200 free U.S. apps each day, is showing a decrease of about 9 million total downloads for the month of June as compared to May. A loss of 9 million downloads in one month definitely sounds like one heck of a drop-off, however it’s still a one million download improvement over last year’s numbers; which they attribute to the App Store’s perpetual state of competition.

So those slightly annoying but easily ignored ads we usually gloss over while letting all our friends know what we’re eating for dinner and where, possibly with an accompanying photo, actually serve a purpose. A significant purpose. And it looks like advertisers are going to be fighting over the top spot for some time to come.

Users of the Facebook mobile app may have noticed that the app now features more ads prompting users to download certain apps. Whether they be ads in the news feed itself or placed on the sidebar, these ads are just a new little blip for Facebook users to contend with.

However, these little blips could be actually having a significant impact on the way that marketers try to sell apps to iOS users, according to ­­a company called Fiksu that tracks app downloads and performance in the context of marketing.

What happened is that since Facebook launched these ads in May, there was an increase in the average number of daily downloads among the top 200 free apps (which are among the most-heavily marketed), from 5.61 million per day in April to 5.9 million per day. That might not sound like a lot, but think: plus an extra day in May, that’s going from 168.3 million downloads to 182.9 million downloads. That’s more potential customers to spend money on the in-app purchases that help make these games so profitable. There’s a reason why there’s so many free-to-play titles.

That's right - thanks to Facebook's ads, there's been the most downloads per day since January, where the post-holiday rush of new devices drives lots of app downloads.

That’s right – thanks to Facebook’s ads, there’s been the most downloads per day since January, where the post-holiday rush of new devices drives lots of app downloads.

This has all come at a good cost to marketers, too. Despite the increase in downloads, the cost to get a loyal user, defined as someone who opens an app three or more times, dropped from $1.50 per user the month before to $1.33. If Facebook mobile ads and the increased inventory they offer are to thank for this, then expect more of them.

Yet, it's also been cheaper to get loyal users. Expect this to go up as the success of Facebook app marketing spreads. For you, that means that ads aren't going away in Facebook or possibly other social networking apps any time soon.

Yet, it’s also been cheaper to get loyal users. Expect this to go up as the success of Facebook app marketing spreads. For you, that means that ads aren’t going away in Facebook or possibly other social networking apps any time soon.

FacebookAdSidebarThat little sidebar that features sponsored apps? It’s staying, and could expand. Expect to see more apps advertised in the news feed. While Fiksu says that some of the increase could be related to changes in behind-the-scenes tracking, Facebook still likely plays a major role in it. It’s still one of the most-downloaded and most-used apps out there, and it represents a big opportunity for Facebook to start making some actually money from mobile (where they’ve had trouble making money before), and for those developers that want to give you a new way to spend money on virtual coins and gems to break more blocks or build more buildings in their free-to-play games. It’s a potential union that is all strengthened by your desire to keep seeing funny memes and have political arguments with people from high school.

This Week at 148Apps: August 27-31

This week at 148Apps.com, we got ready for some much-deserved rest with a comprehensive overview of all major Labor Day app sales. Site founder Jeff Scott writes, “It’s another holiday weekend here in the USA. Burning Man, end of summer, Labor day — pick your favorite. And that means it’s time for another huge sale on iPhone and iPad apps. These apps are on sale and they have to go!”

See the complete list at 148Apps.

$2.99
+ Universal App - Designed for iPhone and iPad
Released: 2012-04-12 :: Category: Games

$1.99
iPhone App - Designed for the iPhone, compatible with the iPad
Released: 2011-12-15 :: Category: Games

Over at GiggleApps.com, reviewer Amy Solomon dug deep into the earth and discovered Auracle-Fossil. She writes, “Fossil tells the story of a girl finding a fossil on the beach, and the story of where her mind goes as she imagines this dinosaur alive long ago, as well as the process that this bone must have taken to be transformed into a fossil.

Fossil is beautifully illustrated with striking water colors, as these original illustrations found in the published book work quite well in terms of translating these paintings. Here, the double page spreads from the book are formatted to fit the screens without losing much real-estate, allows readers to see both these pages together without the need to pan and scan, a feature that works in other apps, yet is simply not necessary here.”

Want to know more? Read on at GiggleApps.

Finally, 148Apps.biz writer Carter Dotson reported on an unusual trend in the world of free apps: “Fiksu has released its latest Indexes tracking how much it costs for brands to acquire loyal users, and how many downloads the top free iPhone apps are getting.

The Fiksu App Store Competitive Index tracks the average combined volume of the top 200 free iPhone apps. For July, the Index indicates that daily downloads decreased month-over-month by 5.6%, down to 4.37 million downloads from 4.63 million in June. The number has remained relatively stable after a drop from 6.35 million in February. This may be due to a residual after-effect of the holiday season, which saw steady increases after the launch of the iPhone 4S.”

Need more information? Follow this story at 148Apps.biz.

More big stories are on the way from the App experts at 148Apps! Follow us on Twitter and Like us on Facebook to keep track of the latest sales, reviews, news items and more. See you next week, football fan!

This week at 148Apps.com we closed out the month of January, and thus our month of focusing on health-related apps, with a special article on iOS and special needs by Lisa Caplan. She writes, “In keeping with January’s health & fitness theme I’m taking a stab at some self-disclosure. I have a spinal cord injury with a host of related 14-karat diagnoses. I don’t use apps for the disabled, though, like those to help remind me to take my meds, find handicapped parking, get medical information or find online support communities. I don’t think anything on my iPad – including pictures – would hint that I have “special needs.” Nonetheless, iOS devices and apps have improved my health, both physical and mental.”

Read all of Lisa’s commentary at 148Apps.com.

Amy Solomon at GiggleApps.com reviewed Thumbnail Theater: Macbeth this week, and she had some very positive things to say about it: “Thumbnail Theater: Macbeth is an app that I greatly enjoyed, both on its own merits and also because apps for older children are not as common as I would like in iTunes. I highly recommend this app to any student who is reading Shakespeare as well as to adults who would like to know more about this time period in general.”

Read more about this iOS adaptation of the “Scottish Play” at GiggleApps.com.

$2.99
+ Universal App - Designed for iPhone and iPad
Released: 2011-12-10 :: Category: Education

Finally, 148Apps.biz site editor Rob LeFebvre reported on recent trends in app costs. He writes, “Fiksu, Inc. released their latest report today on the mobile app economy, and found all time highs for marketing costs as well as iOS downloads in December. They attribute this data to advertising bidding wars to lock in top rankings before the App Store froze during the 3 day holiday.”

Read the full report at 148Apps.biz.

That’s another week down for the record books. Thanks for reading, and remember that you can keep track of all the latest reviews, news and contests by following us on Twitter or liking us on Facebook. See you next time!

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