Aoi Advertising Promotion, a large Tokyo-based TV commercial production company, has recently launched an initiative to bring their knowledge of film production to crews everywhere in the form of iPhone apps. The first of these apps, Director’s Finder and Frame Watch, are now available on the App Store in their original Japanese-language forms.
Director’s Finder allows location scouts to turn their iPhones into virtual cameras capable of simulating various kinds of film stock and lens focal points. This includes the ability the mimic over 50 real-world cameras by Arri, Sony, Canon, Panasonic, RED, Weisscam and more as well as standard film formats like 16mm and 35mm. The captured footage can then be shared via email along with GPS coordinates and other relevant data.
Frame Watch’s price is $2.99 compared to Director’s Finder’s current sale price of $7.99 ($15.99 normally and also available in a lite version) and its feature set is appropriately less robust. Basically it is a stopwatch with a calculator built-in that allows directors to easily determine frame rates. There are presets for 24, 30, and 60 frames per second.
Stay tuned for more info on Aoi’s upcoming film apps.