Developer: Mobli
Price: FREE
Version Reviewed: 3.1
Device Reviewed On: iPhone 5

iPhone Integration Rating: ★★★★½
User Interface Rating: ★★★★½
Re-use Value Rating: ★★★★☆

Overall Rating: ★★★★½

If I had a dollar (or, in my case, a pound) for every time I was informed about a new and exciting social networking app, I’d be quite a bit richer than I am now. Admittedly, I’ve never counted but it happens a lot. All too often, such new apps come with a plethora of promises of new ideas that are rarely that revolutionary. I’m quite impressed by Mobli, though. While I’m not the right person to determine if it’ll topple the might of Facebook and Instagram, I do believe it has enough about it to deserve more attention.

The app offers a familiar but effective interface, quite like Instagram‘s. A bar on the bottom dictates which section one is looking at, whether it’s the user’s feed, popular content from around the network, private messages and notifications or the user’s own profile. The feed section is the most interesting, given that it combines individual users that are being followed, as well as the hashtags that the user has decided to keep track of. It was always pretty easy to find new content to look at with simple options to love, comment, repost or share with others. Those latter two go a long way to encouraging others to check out new content.

Adding one’s own content is simply done. Both photos and videos can be uploaded through the surface, and it’s quickly conducted. Mobli suggests an appropriate filter to add to the image but it’s not essential for those who prefer the natural look. I’m not entirely sure how the app figures out recommendations as, at times, it feels random, but some ideas are useful. Similarly, adding a filter to a video takes little time to do. It’s the video features that are most impressive here. For one thing, it’s possible to create a video while switching between the iPhone’s two cameras, all at the tap of a button. For another, it’s possible to create stop/start style animations by pausing recording at relevant moments. It’s cool stuff that can produce quite imaginative results.

Ever important privacy functions are here, with the option to make things more private as well as delete past content. Crucially, it feels as important as all other features, earning a prominent place throughout the UI. With plenty of integration to and from other social networks, Mobli has all the relevant bases covered. It’s an attractive and easy to use social networking app and one that deserves to be taken seriously.

Posted in: iPhone Apps and Games, Reviews, Social Networking

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