Men In Black 3: Movie Touch Review
Price: Free
Version: 1.2
App Reviewed on: iPad 2
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Men in Black 3: Movie Touch is without a doubt one of the most interesting ideas to grace the digital distribution platform. When coupled with an UltraViolet authenticated copy of the film, it attempts to take the complete Blu-ray experience on the road. The trick is overcoming the initial obstacle of actually acquiring a legitimate copy of a compatible film via the distribution platform. Luckily, even if the viewer isn't an owner of the actual media, there is still content to explore.
Among the featurettes included with the core application are the obvious behind the scenes mini-documentaries, still images, and facts pertaining to the film and its production. These are available for the first ten minutes of the movie, just to give a taste of what the application has to offer. However, once again the limitations of the digital distribution platform come into play, because after that brief initial preview window, there is no option to actually purchase the media from the iPad. Instead users must either venture out to a brick and mortar store and purchase a specially labeled copy of the Blu-ray that includes UltraViolet, then go through the process of registering it online, or purchase it through Sony's online marketplace, which is completely independent of the application. At the risk of beating a dead horse, doesn't that defeat the entire purpose of the ease associated with going purely digital?
As neat of a concept as the Movie Touch brand of app is and potentially can be, it seems like it needs some way to hook into iTunes movie purchases in order to take it to its full potential. If this could eventually happen the possibilities are endless. Until then, those that have not bothered to jump the hoops necessary to properly register the film online will find very little benefit from this product.
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