Zynga Launches Brand New Farmville Experience with Farmville 2: Country Escape

Zynga has launched Farmville 2: Country Escape for iOS devices, and with it, a re-imagined farming/crafting experience for mobile players.

The current app maintains most of the elements that make the game so popular: the ability to craft and manage output. Facebook is not required, and the game is careful to allow players to consume the game in time chunks that work for them. It also has a new social control mode, which allows users to play anonymously or connect on social networks, enjoy connected rewards, and even play in offline mode.

“FarmVille pioneered social gaming on the web, and with FarmVille 2: Country Escape we’ve reimagined the franchise as a mobile experience to match how players want to connect with their farm and with their friends,” says Jonathan Knight, vice president of games at Zynga. “The foundation of the mobile game was built on listening to player feedback, so we’ve added features such as giving players the choice to play with friends or on their own, connectivity between the mobile game and FarmVille 2 on Facebook and the ability to play offline. We’ve created an experience where all FarmVille fans will feel right at home. As we focus on growing and sustaining this beloved franchise, we’re proud for FarmVille 2: Country Escape to usher in a new chapter of FarmVille on the go.”

Farmville 2: Country Escape is available for free on the App Store.