Those who love newspapers but hate getting ink on their fingers will be delighted to hear that the New York Post has launched a new app which will make all the paper’s contents available on the iPad. Furthermore, the app was built with customization and social media in mind, allowing users to decide what stories they want to see on their own virtual front page, and easily sharing stories, video and photos with friends via email, Facebook and Twitter.
Even more newsworthy is the fact that the New York Post app is the first of its kind to offer in-app subscriptions. Those who purchase the app for $1.99 will receive 30 days of access to the Post, with the option to extend their subscription at any time for $6.99 a month or $74.99 a year. Those who choose to read the New York Times or other periodicals online must either buy each issue separately or subscribe to either the online or physical print service. This is the first app-specific subscription on record.
Given the precarious state of newspapers, we’re crossing our fingers for the Post in the hopes that this works and might also serve as a model for other papers around the world. If people are willing to read a “paper” on their iPad and the Post sees sufficient subscriptions then the newspaper may not be dead, merely different. Still, this app seeks to combine the best of both worlds with traditional newspaper reporting but with an emphasis on new media and embracing the very technology which once threatened to destroy the printed word.
Tagged with: New York Post, newspaper, newspapers