The "universal control" device, as the company is calling it, adds remote control functionality to the free iOS app. Using Peel's app, you can easily find TV shows that pertain to your interests. You tell the app what kind of shows you like to watch, and it will make recommendations based on your interests. It's like a more personable version of your typical TV guide listing.
The universal control allows you to select a show from your iPhone, iPod Touch or iPad and then will change the channel to that show for you. The device allows you to wirelessly interact with your TV, cable box, Blu-ray player, AV receiver and more through your iOS device. With the app, you can even adjust volume from anywhere within range of the universal control.
While the Peel app itself is available on iTunes for free, the universal control device will cost you. The device is now available at Apple Stores nationwide for $99. According to a press release by the company, "Peel will be conducting product demonstrations in New York City Apple Stores in March. Check New York City Apple Store calendars for more details."
Check out the debut trailer for the universal control "fruit" below.