We interviewed Elex Tech about its brand new title Clash of Kings: The West

Great news for all of you Clash of Kings fans out there (well, the one’s from the west at least) Elex Tech has been hard at work to create a brand new version of the game Clash of Kings: The West, which has been developed specifically just for the Western market.

Clash of Kings: The West isn’t a brand new take on the original (it still employs the same game mechanics and style) but it does address the issues that made the original Clash of Kings such a frustrating experience for many players. The biggest of these changes is the reduced benefit of high tier in-app purchases that led to annoying pay to win tactics, as well as the dominance of players from China who had access to cheaper IAP’s.

There’s even an event in store for Clash of Kings: The West that will make the game much fairer for all, where low tier purchases will now pay much greater dividends in the game. For just $1.50 you will receive items and bonuses that will make you competitive even against the games big spenders – and best of all this event will run forever.

Naturally, with a new release there comes new exciting content, and in Clash of Kings: The West you can also expect to see some exciting new additions to its battle gameplay - with brand new items and original creative gameplay such as sea battle.

To satisfy the adventurer in you, you’ll also have the chance to go on treasure hunts with the Explorer’s Guild feature.

Don’t forget to check out the games Facebook page either, where you’ll find plenty more in-game rewards and content to enjoy.

We spoke to one of the developers on Clash of Kings: The West to ask them what they think makes this game really special.

Which part of the game are you personally the most proud of and why?

"I like the monster challenge ranking, but it’s more of an early stage game-play, the middle term players rarely play it. This game-play is a pure test of battle strategy. I’m a tactical player, so I like the content that needs research and strategy."

What is the game’s community like, and have you found it to have a global appeal?

"The players have a strong connection from battles, and a weaker connection from communications, you can easily know whether he/she is enemy or ally. You can simply see it from behavior like attack or reinforce.

We use Google translation in our chatting system, which supports 60 most common languages to make the global chatting available."

Do you have anything planned in terms of future updates for the game and, if so, can you give us any details of what these might include?

"We prepared some interesting battle items. You may see them in the October updates, which will add more fun to the rather “boring” battles. And we also are planning some very creative game-play, such as a sea battle. We're also considering modifying the battle of the throne, so that more players can join and get prizes from it."

Do you have any tips or advice to users on how to play the game?

"If you haven’t tried CTW, please try it now! If you are enjoying it, please share it with more friends, because this is a fair war game that you can play for a long time. You can find all the exciting war game-play in this game."

How is Clash of Kings:The West performing so far and has it been meeting expectations?

"CTW has launched for 3 months, got half a million downloads in Google Play, and received more than 20,000 reviews, rating at 4.1. The first iOSversions of the game had a game bug and received rather low ratings, but as we solved this bug, the latest 2 versions also received rating at 4+.

The tech and operation team are in charge of Facebook Managing, Marketing, Developing and Product Managing. Without any UA ads, we achieved more than 200,000 weekly active users, and more than 30,000 paying active users in 3 months. I’m pretty satisfied with our current performance."

You can download Clash of Kings: The West for free from Google Play and the App Store.

This article is sponsored as part of Steel Media Preferred Partners.