Kotaku points us along to this story today, with a post on Super Hexagon creator Terry Cavanagh’s tweet about why his latest free game (Don’t Look Back) was rejected from the App Store today:

“Haha, wow…. Don’t Look Back just got rejected from the app store… You’re never going to believe why: i.imgur.com/wD4X6.png

The click through image shows an Apple official rejection for metadata that Cavanagh included, which says, “there are no in-app purchases or any of that nonsense.”

Apple calls this “placeholder text,” and suggests Cavanagh revise it. Woah.

Kotaku’s take? “So remember, it’s totally okay to clone Mario or Torchlight or Canabalt or Mega Man or Pokémon. Just don’t let Apple think you’ve accidentally left in placeholder text.”

source: Kotaku