On April 10th, people across the country will go barefoot in support of the annual TOMS One Day Without Shoes campaign. The shoe manufacturer, which gives a pair of shoes to a needy child whenever they make a sale, created the campaign to raise awareness of the dangers children living in poverty face when walking around barefoot. For this year’s big event though, EA is bringing the campaign to the digital space by allowing The Sims to go barefoot too.

Once the campaign begins, players of The Sims FreePlay will be given the option to let their Sims go barefoot for the day. This has no adverse effect on gameplay as Sims will still be able to do what they want and any player who chooses to show support for the movement will be given a pair of free virtual TOMS’ shoes to put on their Sims once the day is over. Best of all, participating won’t cost players anything as The Sims FreePlay is available for free on the App Store now.

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