PBS Kids recently ran a survey on parents and posted results that show that 54% of them plan on purchasing a tech item for their child this holiday season. And that number increases to 59% for the more tech-savvy parents ages 18-34. Tablets are listed as the hot item at the top of the list and they beat-out video game consoles 28% to 18%. The study of over 1,000 surveyed parents with kids between the ages of 2 and 10 also lists that 36% of parents plan to purchase either a tablet or smartphone.

The survey also shows that 77% of parents plan to purchase educational apps for their children as 90% of them stat that educational apps will play an important role in their child’s education.

“There’s a vast and ever-growing population of young children who have ready access to mobile media and, as many parents recognize, that presents an important opportunity to utilize tablets and smartphones to advance children’s learning,” said Lesli Rotenberg, GM of Children’s Programming at PBS, in a press release. “It’s essential that parents think through what kind of apps, online games and video content they make available to their kids. This is one important reason why PBS KIDS has been so innovative in making sure our high-quality, research-based educational content is available across digital platforms to provide a deeper learning experience for today’s learners.”

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Other Key PBS KIDS Parent Survey Findings
•Six in 10 parents collaborate with their child to select apps, while a third of parents say they make the choice themselves.
•When selecting games and apps for their children, over half of parents (56%) base their decisions on age recommendations.
•In addition to educational content, 56% of parents pointed to price and 45% cited characters their kids know and love as important factors when choosing apps.