olloclip has released a new macro 3-in-1 photo lens for taking photos of up to 7x, 14x, 21x macro magnification. The new lens works with the iPhone 5, 5s, and iPod Touch 5th Gen and can be purchased from olloclip’s website or any Apple store for $69.95.

“This new macro lens solution has particular value to the medical, dental, technology, fashion and other industries where impromptu detail shots have enormous benefit and becomes a handy tool,” said Patrick O’Neill, founder and president of olloclip. “You will be amazed by the level of definition you can now capture with your iPhone.”

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Features of the olloclip Macro 3-IN-1 photo lens include:
• 7x MACRO – The lowest magnification option; revealed when you remove the 14X; provides a wider field of view with minimal bokeh.
• 14x MACRO – The default choice for medium magnification; easy to switch on and off using the lens adapter.
• 21x MACRO – Super high magnification focuses in on details and textures not easily seen with the naked eye; provides a tighter field of view and a higher degree of bokeh.
• Instafocus Hood – specially designed to diffuse the light and facilitate focusing.