MTV announced that it will release the pilot episode of it's new series, Generation Cryo, on its MTV app first. The episode will be available tonight starting at 12am ET; one week before its television premier. The series follows a 17 year-old girl who discovers that she has 15 half-siblings fathered by the same donor.
“We’ve been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television,” said Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV, in a press release. “Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners.”